Rumors of Delays are Circulating AAPL TV 12.10.12

AAPL may be planning to modernize the television set, but doing so may take longer than expected. Many people are wondering what AAPL has planned for the Apple TV. Some earlier rumors have suggested that it will resemble an advanced version of the current Apple TV set-top box, and would act similarly to a cable box. Some rumors go as far as to claim that AAPL is building a complete Apple television set. The development of the Apple TV may be in the works, but there have been several rumors suggesting that its release will be delayed. If AAPL was to launch its own live television through a cloud-based cable box, it would have to first reach a deal with the cable companies regarding content rights distribution. This could prove to be a challenging task considering that cable companies may be reluctant to work with AAPL in fear of eventually losing market share. It is doubtful that the well-established TV broadcasting companies want to be competing directly with AAPL since it has dominated practically every market it has entered. Before his passing, Steve Jobs had said that he was not particularly fond of teaming up with regional cable operators. Their lack of reach could create a variety of operational problems. Despite being referred to as a self-proclaimed “hobby”, AAPL continues to display a growing interest in the TV broadcasting market. It will probably be quite some time before AAPL actually cuts a deal with one of the major cable companies. Negotiating a deal will be the major setback for AAPL and likely delay the company’s intentions to offer live TV. Piper Jaffray analyst, Gene Munster, estimates a release for the Apple TV set to be during November of 2013. It may take longer for AAPL if they don’t find a cable company to partner up with soon.

Author: Tyler Sciortino 

email: [email protected]

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CNBC is a recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide. Since 2009, Andrew Keene has appeared frequently on the network, generally just before the markets open on Squawk on the Street.


Bloomberg News reports on the issues that matter to financial and business professionals – when they happen, from where they happen. Watch Andrew Keene weekly on Bloomberg TV as he provides his expert analysis of the markets, typically at the close of the day, on the Street Smart. Additionally, Andrew has been asked to provide his take on market trends, volatility and trading strategies in today’s marketplace; his quotes can be found in various articles on




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Andrew is proud to provide Minyanville with Earnings articles and videos twice a week on Tuesday and Thursday.  He is the only contributor that includes videos with this highly reputable website.

Andrew does articles and for the section of  TheStreet is a leading digital financial media company whose network of digital services provides users, subscribers and advertisers with a variety of content and tools through a range of online, social media, tablet and mobile channels.  He writes twice a week usually unusual options activity and also provides them with daily Video Recaps in Futures, AAPL, Goog, and all Earnings stocks.