H: Historical Movement over last 4 Quarters
I: Implied Movement: How much is the Market Makers Implying the Move will be
M: Measured Move Target: Always two targets, an upside and downside based on the ATM Straddle
C: Chart: Does the Chart look Bullish or Bearish on the Daily
R: Risk? How much of my book I am willing to lose on this trade
R: Reward? Always want to have a good risk vs reward set-up
T: Time: What Month am I trading
T: Target: Where do I think the stock will go.