Splunk, Inc. (SPLK) provides software products for users to manipulate and analyze data regardless of format or source. The stock is currently trading around $69.85 at the upper end of its 52 week range of $39.35-$74.88. The stock has been outperforming the market this year rallying 17.95% year to date. SPLK is scheduled to report earnings after the bell today, and the stock is ripping up ahead of the release. SPLK is higher on the session by around $0.19 or 0.51% ahead of the closing.

Over the past 12 quarters SPLK has rallied on earnings day 8 times with an average move of 9.57%. SPLK appears bullish on a chart going into the release approaching its high of the past 20 trading days of $70.97. Over the past 12 quarters SPLK has rallied from earnings to the nearest options expiration 8 times with an average move of 9.38%. The stock looks as if it could continue its trend and rip to the upside in today’s session. The cloud appears to be consistently changing its trend. Investors are mainly looking to see if Splunk will turn a profit for the first time since its IPO in 2012. Other points to watch for are how the rollout of Splunk light fared in the recent quarter, and how the customer base increase of 7% will affect earnings.

The options market is currently implying a move of around $5.5 or 7.91% in SPLK by this Friday’s close giving us targets of $74.35 and $64.35.

Deckers Outdoor Corp. (DECK) designs footwear, apparel and accessories for high performance activities and everyday casual lifestyle use. The stock is currently trading around $73.39 at the lower end of its 52 week range of $66.65-$99.88. The stock has been underperforming the market this year selling off 19.66% year to date. DECK is scheduled to report earnings after the bell today, and the stock is on the rise ahead of the release. DECK is higher on the session by around $1.72 or 2.32% ahead of the closing bell.

Over the past 12 quarters DECK has rallied on earnings day 5 times with an average move of 12.98%. DECK appears bearish on a chart going into the release having hit its 20-day low yesterday. Over the past 12 quarters DECK has rallied from earnings to the nearest options expiration 5 times with an average move of 14.21%. The Ichimoku Cloud appears to be consistently changing its trend. Investors are looking to see how foreign exchange has affected revenue as well as if there is a decrease or increase in wholesale order cancellations. Another point to focus on is the increase or decrease of reliance on UGG brand to drive profits. UGG products have been a catalyst for profits in the past and investors look for an increase or decrease in sales.

The options market is currently implying a move of around $6.7 or 9.13% in DECK by this Friday’s close giving us targets of $66.69 and $80.09.

Game Stop, Corp. (GME) is one of the biggest video game and consumer electronics retailers. The stock is currently trading around $40.04 around the middle of its 52 week range of $31.69-$46.59. The stock has been outperforming the market this year rallying 17.90% year to date. GME is scheduled to report earnings after the bell today, and the stock is rallying ahead of the release. GME is higher on the session by around $0.60 or 1.52% ahead of the closing bell.

Over the past 12 quarters GME has rallied on earnings day 7 times with an average move of 7.71%. Over the past 12 quarters GME has rallied from earnings to the nearest options expiration 7 times with an average move of 8.64%. The cloud seems flat going forward, not indicating conviction in either direction. Investors are looking to see how the closure of stores and foreign exchange headwinds will affect EPS. Other points to watch for are sales of previous generation consoles and the lack of new games being released lowering sales. In the previous quarter the release of new games such as Mortal Kombat drove sales, but investors wait to see how GME will be effected with no new game releases this quarter.

The options market is currently implying a move of around $2.5 or 6.25% in GME by this Friday’s close giving us an upside target around $42.50.

Ulta Salon, Inc. (ULTA) is a beauty retailer, who provides salon products and salon services. The stock is currently trading around $153.80 at the upper end of its 52 week range of $83.54-$158.97. The stock has been outperforming the market this year rallying 20.34% year to date. ULTA is scheduled to report earnings after the bell today, and the stock is falling ahead of the release. ULTA is lower on the session by around $0.98 or 0.63% ahead of the closing bell.

Over the past 12 quarters ULTA has rallied on earnings day 10 times with an average move of 11.57%. ULTA however appears bullish on a chart going into the release having risen $5.50 over the past couple days. Over the past 12 quarters ULTA has rallied from earnings to the nearest options expiration 10 times with an average move of 11.60%.The stock looks as if it could continue its trend and rip to the upside in today’s session. The area between the Senkou Span A line and the Senkou Span B line appears to be consistently changing its trend. Investors are looking to see how pulling back on discounts as well as revamping the loyalty program will affect the average order value. Other points to watch for are results from heavier investing in better messaging, more targeted promotions and employee training.

The options market is currently implying a move of around $14.4 or 9.40% in ULTA by this Friday’s close giving us targets of $139.4 and $168.2.

Palo Alto Networks, Inc. (PANW) provides a security platform to aid businesses, government entities and other organizations to restrict the number of applications running on their networks to prevent breaches. The stock is currently trading around $162.50 at the upper end of its 52 week range of $66.77-$165.09. The stock has been outperforming the market this year rallying 32.72% year to date. PANW is scheduled to report earnings after the bell today, Wednesday the 27th, and the stock is selling off ahead of the release. PANW is lower on the session by around $1.34 ahead of the closing bell.

Over the past 8 quarters PANW has rallied on earnings day 6 times with an average move of 6.30%. PANW also appears bullish on a chart going into the release. The stock has been trading above the Ichimoku Cloud for around 4 weeks, and looks as if it could rip to the upside in today’s session. The area between the Senkou Span A line and the Senkou Span B line appears to be steadily maintaining its size indicating a trend that is harder to reverse. This cloud continues maintaining its size still indicating a bullish outlook. Due to the stock’s historical performance on earnings day and strong technical data, it is hard to justify anything but a bullish trade in PANW.

The options market is currently implying a move of around $9.00 or 5.5% in PANW by next Friday’s close giving us an upside target around $171.50.

AutoZone, Inc. (AZO) distributes and sells automotive accessories as well as replacement parts in the United States. The stock is currently trading around $690.18 at the upper end of its 52 week range of $491.93-$705.00. The stock has been outperforming the market this year rallying 11.75% year to date. AZO is scheduled to report earnings before the bell on Tuesday the 26th, and the stock is selling off ahead of the release. AZO is lower on the session by around $1.21 ahead of the holiday weekend.

Over the past 12 quarters DE has rallied on earnings day 8 times with an average move of 2.14%. The stock has also rallied 8 times in 12 quarters from earnings day to the nearest options expiration. AZO also appears bullish on a chart going into the release. The stock has been trading above the Ichimoku Cloud since mid-February, and looks as if it could continue higher in today’s session. The Ichimoku Cloud appears to be growing in size indicating a trend that is harder to reverse. This cloud continues 26 bars in the future shrinking only slightly in size still indicating a bullish outlook. Due to the stock’s historical performance on earnings day and strong technical data, it is hard to justify anything but a bullish trade in AZO.

The options market is currently implying a move of around $32 or 4.6% in AZO by next Friday’s close giving us an upside target around $722.18.

Deere and Company (DE) operates in three major segments including manufacturing and distributing, construction and forestry, and financial services. The stock is currently trading at the upper end of its 52 week range of $78.88-$93.78 around $89.71. The stock has been underperforming the market this year rallying a measly 1.25% year to date. DE is scheduled to report earnings before the bell tomorrow, and the stock appears fairly strong ahead of the release. DE is higher on the session by around $0.76 ahead of the report.

Over the past 12 quarters DE has sold off on earnings day 10 times with an average move of 2.63%. The stock has also sold off 10 times in 12 quarters from earnings day to the nearest options expiration. DE also appears quite flat on a chart going into the release. The stock is trading close to the bottom of the Ichimoku Cloud on the daily bar, and looks as if it could break to the downside in today’s session. The Kinjun-Sen line, similar to a 30 period DMA, appears flat on the chart as well. Due to the stock’s historical performance on earnings day and weak technical data, it is hard to justify anything but a bearish trade in DE.

The options market is currently implying a move of around $2.54 or 2.8% in DE by this Friday’s close giving us a downside target around $87.10.

Potential Trade: Buying the DE May 22nd Weekly 88-87 Put Spreads for $0.30
Risk: $30 per 1 lot
Reward: $70 per 1 lot
Breakeven: $87.70

L Brands, Inc. (LB) is a women’s intimate, beauty and personal care products retailer. The stock is currently trading at the upper end of its 52 week range of $55.33-$95.78 around $88.63. The stock has been trading fairly strong this year with shares appreciating around 2.4% year to date. LB is scheduled to report earnings after the bell today, and the stock appears to have gained some ground ahead of the release. LB is higher on the session by around 0.44% or $0.38.

Over the past 8 quarters LB has sold off on earnings day 4 times and ripped up 4 times with an average move of 1.50%. LB also appears very weak on a chart over the past 2 months and going into the release after the bell today. The stock is trading at the bottom of the Ichimoku Cloud on the daily bar, and appears as if it could break to the downside in today’s session. With earnings coming up and the stock looking bearish on the chart it is hard to justify anything but a bearish trade in LB.

The options market is currently implying a move of around $4.60 or 5.2% in LB by this Friday’s close giving us a downside target around $84.03.L Brands, Inc. (LB) is a women’s intimate, beauty and personal care products retailer. The stock is currently trading at the upper end of its 52 week range of $55.33-$95.78 around $88.63. The stock has been trading fairly strong this year with shares appreciating around 2.4% year to date. LB is scheduled to report earnings after the bell today, and the stock appears to have gained some ground ahead of the release. LB is higher on the session by around 0.44% or $0.38.

Over the past 8 quarters LB has sold off on earnings day 4 times and ripped up 4 times with an average move of 1.50%. LB also appears very weak on a chart over the past 2 months and going into the release after the bell today. The stock is trading at the bottom of the Ichimoku Cloud on the daily bar, and appears as if it could break to the downside in today’s session. With earnings coming up and the stock looking bearish on the chart it is hard to justify anything but a bearish trade in LB.

The options market is currently implying a move of around $4.60 or 5.2% in LB by this Friday’s close giving us a downside target around $84.03.

Etsy, Inc. (ETSY) is an online marketplace seeking to connect individuals to aid the buying and selling of goods. The company’s stock is currently trading towards the bottom of the 52 week range of $19.15-$35.74 around $21.17. The stock has been relatively weak this year with shares falling around $9.37 or 31.23% year to date. ETSY is set to report earnings after the bell today and the stock is looking fairly strong ahead of the release. ETSY stock is higher on the session by around $0.48 or 2.33% ahead of the report.

However, the stock is likely under pressure this year due to Etsy’s recent controversy over the selling of counterfeit goods where the stock tumbled 10%. Etsy has been under fire to this date for withholding information about the company’s business operations and its counterfeit products. Over the past year Etsy has increasingly been brought to public attention for trademark and copyright infringement. This will be ETSY’s first earnings ever. The stock also looks weak on a chart with a downward trend ever since the company’s IPO in the middle of April this year. With a bearish historical performance record and a weak technical setup it is difficult to justify anything but a short in ETSY.

The options market is currently implying a move of around $3.65 or 17.30% in ETSY by this Friday’s close giving us a downside target around $17.52.

American Eagle Outfitters, Inc. (AEO) is a global retailer for clothing and personal care products. The stock is currently trading at the upper end of its 52 week range of $10.12-$18.12 around $15.68. The stock has been trading strongly this year relative to the market with shares appreciating around 13% year to date. AEO is scheduled to report earnings before the bell tomorrow, and the stock is looking fairly weak ahead of the release. AEO is lower on the session by around 1.9% ahead of the report.

The stock is likely lower today due to American Eagle’s weak historical record on earnings day. Over the past 12 quarters AEO has sold off on earnings day 8 times with an average move of 8.17%. The stock has also sold off 7 times in 12 quarters from earnings day to the nearest options expiration. AEO also appears very weak on a chart going into the release. The stock is trading at the bottom of the Ichimoku Cloud on the daily bar, and looks as if it could break to the downside in today’s session. Due to the stock’s historical performance on earnings day and weak technical data, it is hard to justify anything but a bearish trade in AEO.

The options market is currently implying a move of around $1.45 or 9.1% in AEO by this Friday’s close giving us a downside target around $14.23.

Potential Bearish Earnings Trade: Buying the AEO May 22nd Weekly 15-14 Put Spreads for $0.25
Risk: $25 per 1 lot
Reward: $75 per 1 lot
Breakeven: $14.75