Coach, Inc. (Coach) is a marketer of accessories and gifts for women and men. The company offers a range of modern, fashionable handbags and accessories. Its product offerings include women’s and men’s bags, accessories, footwear, wearables, jewelry, travel bags, sunwear, watches and fragrance. COH is currently trading around $35.62 in a 52 week range of $33.39 – 57.95. The company’s stock has been underperforming the market this year with shares decreasing 36.45% year to date. Shares have traded down 1.82% in the last month, as the stock hovers around its 52 week low.

Wall Street analysts are on average forecasting $1.01 billion in revenues during the first quarter of fiscal 2015, this would represent a decline of 12% versus $1.15 billion in the same period last year. Analysts are forecasting earnings per share of $0.45 during the quarter, a big decline versus $0.77 per share in the same period last year. This suggests that analysts have very recently bumped up their estimates for COH, giving the stock a Zacks Earnings ESP of 6.67% heading into earnings season.

Looking at the company’s earnings history, COH has rallied 3 of the last 8 quarters. On average, the stock has moved about 7.9% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +-  7.4% move in the stock for the October 31 option chain. Coach has been trading below the Ichimoku Cloud since January.

Buffalo Wild Wings, Inc (BWLD) owns, operates and franchises restaurants offering customers a variety of food and beverage items at nearly 1000 locations in the U.S. The company’s stock is currently trading around $133.90 in a 52 week range of $120.82-$167.64. The stock hasn’t been doing well this year with shares falling over 9% year to date. The company is set to report earnings next week on Oct 27th after the market close.

The stock has rallied 4 of the past 8 quarters with an average move of 8% on earnings day. Currently the options market is implying a move of $12.65 by November expiration. This represents an implied move of around 9.4%. The stock is looking weak below the cloud but is beginning to show signs of life as the stock rallies above the 9 and 6 period moving averages. With stock looking to consolidate and implied moves over historical averages a short premium non directional trade could possibly work out well here.

Trade: Selling the BWLD 120-135-150 Iron Butterfly for $9.40
Risk: $560 per 1 lot
Reward: $940 per 1 lot
Breakeven: $125.60 and $144.40

Under Armour, Inc. (UA) is engaged in the development, marketing and distribution of apparel, footwear and accessories for men, women and youth.  UA is currently trading around $66.05 in a 52 week range of $38.01 – 73.42. The company’s stock has been outperforming the market this year with shares increasing 51.84% year to date. Shares have traded flat in the last month, down only .29% since Sept 23.

UA is scheduled to report Q3 2014 earnings at 8:30AM EDT tomorrow, Thursday, October 23th. Last earnings season, UA reported $610 million in revenue, a 34 percent increase from the same period in 2013. The company posted a profit of $18 million, or 8 cents per share. For Q3, the company is expected to post profits of 40 cents per share when the company releases its third-quarter earnings Thursday. If analysts’ predictions are on target, the Baltimore sportswear maker will have brought in $925.8 million in revenue for the quarter.

Looking at the company’s earnings history, UA has rallied 5 of the last 8 quarters. On average, the stock has moved about 7.7% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +-  8.2% move in the stock for the November monthly option chain. Under Armour is trading inside the Ichimoku Cloud, as shares have recently come off of 52 week highs. Based on the neutral chart, and the fact that the stock has just recently sold off of its highs, there is a chance that UA might be overbought at these levels.

The Trade:
Buying the UA Weekly 62-58-54 Put Fly for $.58

Risk: $58 for every 1 lot

Greeks of these Trade:
Delta: Short
Gamma: Long
Theta: Short
Vega: Long

Full Disclosure: I am currently in this trade

Dr Pepper Snapple Group, Inc. (DPS) is an integrated brand owner, manufacturer and distributor of non-alcoholic beverages in the United States, Canada and Mexico with a diverse portfolio of flavored (non-cola) carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas, juices, juice drinks and mixers.  DPS is currently trading around $65.25 in a 52 week range of $45.01 – 65.77. The company’s stock has been outperforming the market this year with shares increasing 33.92% year to date. Shares have traded flat in the last month, down only .3% since Sept 23.

DPS is scheduled to report Q3 2014 earnings at 9:30AM EDT tomorrow, Thursday, October 23th. According to Zacks Investment Research, based on 10 analysts’ forecasts, the consensus EPS forecast for the quarter is $0.88. The reported EPS for the same quarter last year was $0.88. Last quarter, the company reported $1.06 EPS, beating the Thomson Reuters consensus estimate of $0.90 by $0.16. DPS had revenue of $1.63 billion for the quarter, compared to the consensus estimate of $1.62 billion.

Looking at the company’s earnings history, DPS has rallied 5 of the last 8 quarters. On average, the stock has moved about 3.2% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +-  6.5% move in the stock for the November monthly option chain. DPS has been trading above the Ichimoku Cloud on the daily chart since February, which indicates strong bullish momentum for the stock.

Comcast Corporation (CMCSA) is a provider of entertainment, information and communications products and services.  CMCSA is currently trading around $52.19 in a 52 week range of $46.58 – 57.49. The company’s stock has been outperforming the DOW this year with shares increasing .49% year to date. Shares have traded lower in the last month, down 6.5% since Sept 23.

Comcast is scheduled to report Q3 2014 earnings before the opening bell on Thursday, October 23th. The results are scheduled for release at approximately 9:30 a.m. The company is expected to show net income of $1.86 billion, compared to $1.73 billion for the same period last year, according to analysts polled by Thomson Reuters. Earnings per share are forecast to rise 8.8 percent to 70 cents per share, compared to 65 cents per share a year earlier. Comcast’s quarterly revenue is expected to increase 4.3 percent to $16.84 billion, up from $16.15 billion a year earlier.

Looking at the company’s earnings history, CMCSA has rallied 7 of the last 8 quarters, trading negative only after the earnings release exactly 1 year ago. On average, the stock has moved about 2.5% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +-  3.3% move in the stock for the October 24 option chain. CMCSA has been trading below the Ichimoku Cloud on the daily chart, which indicates bearish momentum for the stock.

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, with a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. AAPL is currently trading around $99.47 in a 52 week range of $70.51 – 103.74. The company’s stock has been outperforming the market this year with shares increasing 24.1% year to date. Shares have traded flat since last Monday, with the stock gapping up 1.85% this morning in anticipation of the earnings report today after the bell.

The results are scheduled for release at approximately 5:00 p.m. EST. On average, consensus estimates suggest that Apple will report revenue of $39.8 billion and earnings of $1.31 per share. In the same quarter last year, Apple posted $37.5 billion in revenue and earnings of $1.18 (split adjusted) per share. The company guided for gross margins of between 37% and 38% for the quarter, so Wall Street wants to see them in that range. Analyst estimates for the December quarter suggest Apple will sell around 65.3 million iPhones in the quarter.

Looking at the company’s earnings history, AAPL has rallied 3 of the last 8 quarters. On average, the stock has moved about 5% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +- 4.4% move in the stock for the October 24 option chain. Shares have traded above the Ichimoku Cloud on the daily bar since April, having recently moved into the Cloud, indicating that traders might be looking for a technical confirmation for shares to go higher.

Halliburton Company is an oilfield services company. The Company is provider of services and products to the energy industry related to the exploration, development, and production of oil and natural gas. HAL is currently trading around $54.14 in a 52 week range of $47.60 – 74.33. The company’s stock has been outperforming the market this year with shares increasing 6.71% year to date. Shares have traded flat since Monday, with the stock gapping up this morning in anticipation of the earnings report next Monday.

Halliburton is scheduled to report Q3 2014 earnings before the opening bell on Monday, October 20th. The results are scheduled for release at approximately 9:30 a.m. EST, during the conference call starting at 9:00 AM EDT. Analysts expect the company to announce earnings of $1.10 per share and revenue of $8.52 billion for the quarter. 5 research analysts have rated the stock with a Hold rating,23 have given a Buy rating and 1 has assigned a Strong Buy rating to the company’s stock, with an average target price of $77.13.

Looking at the company’s earnings history, HAL has rallied 5 of the last 8 quarters. On average, the stock has moved about 2.9% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +-  6.3% move in the stock for the October 24 option chain. HAL has been trading above the Ichimoku Cloud on the daily chart since February, falling under the cloud since early September.

Morgan Stanley (MS) is a global financial services company that, through its subsidiaries and affiliates, provides its products and services to a range of clients and customers, including corporations, governments, financial institutions and individuals.  MS is currently trading around $33 in a 52 week range of $28.13 – 36.44. The company’s stock has been underperforming the market this year with shares decreasing 5.82% year to date. Shares have decreased nearly 5.82% so far since Monday, but are around $3 below their 52-week high of $36.44.

Morgan Stanley is scheduled to report Q3 2014 earnings before the opening bell tomorrow. The results are scheduled for release at approximately 7:15 a.m. EST, with a conference call to follow at 10:00 AM EDT. The earnings release is the last of the banks this quarter. Analysts have rated the stock with 9 Buys, 9 Holds, and 1 Sell rating. Morgan Stanley’s quarterly profit more than doubled in the second quarter as stronger performances by its investment banking and wealth management businesses more than made up for a fall in revenue from bond trading. The Manhattan-based company is expected to report a profit of 54 cents a share on revenue of $8.17 billion, compared with EPS of 50 cents on revenue of $8.2 billion.

Looking at the company’s earnings history, MS has rallied 5 of the last 8 quarters. On average, the stock has moved about 2.5% in the last 8 quarters as a result of earnings releases. This earnings season, market makers are implying about a +- 3% move in the stock for the October 17 weekly option chain. MS has been trading above the Ichimoku Cloud on the daily chart for the past 5 months, falling under the cloud in the last few days.

The Goldman Sachs Group, Inc. (GS), is a global investment banking, securities and investment management firm that provides a range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and high-net-worth individuals. GS is currently trading around $171.90 in a 52 week range of $151.65 – 189.50. The company’s stock has been underperforming the market this year with shares decreasing 2.96% year to date.

GS is expected to report a fiscal third-quarter loss of 9 cents per share, excluding items, on revenue of $21.36 billion, compared with a profit of 20 cents per share on revenue of $21.53 billion a year earlier. Goldman is projected to issue a profit of $3.21 per share on revenue of $7.85 billion, compared with earnings per share of $2.88 on revenue of $6.72 during the same period a year ago. Looking at the company’s earnings history, GS has rallied 3 of the last 8 quarters. On average, the stock has moved about 1.8% in the last 8 quarters. This earnings season, market makers are implying about a +- 3.6% move in the stock for the October 17 weekly option chain. GS is trading above the Ichimoku Cloud on the daily chart, but it is difficult to determine how investors will react to the earnings release. The company will announce earnings tomorrow morning at 9:30 EDT.

Bank of America Corporation (BAC) is a bank holding company, and a financial holding company. BAC is currently trading around $16.53 in a 52 week range of $13.80 – 18.03. The company’s stock has been outperforming the market this year with shares increasing 6.16% year to date. Shares have gained nearly 5.5% so far in 2014 through Monday, but are 9% below their 52-week high of $18.03.

The second-biggest U.S. bank is expected to report a third-quarter loss of 9 cents a share, compared to a profit of 20 cents a share in the same quarter the year before, according to analysts surveyed by FactSet. The loss includes an expected 43 cents charge tied to the bank’s $16 billion mortgage settlement with the government in August. BAC is also expected to report a decline in revenue. The consensus estimate is for revenue of $21.34 billion for the quarter, compared to $21.53 billion a year ago. BAC will report tomorrow before the bell, with a conference call following at 8:30AM EDT.

Looking at the company’s earnings history, BAC has rallied 3 of the last 8 quarters, for the 3 quarters in succession spanning from July 2013 through January 2014. On average, the stock has moved about 2.5% in the last 8 quarters. This earnings season, market makers are implying about a +- 3.6% move in the stock for the October 17 weekly option chain. BAC is trading above the Ichimoku Cloud on the daily chart, but it is difficult to determine how investors will react to the earnings release. Shares have sold off from the beginning of October, where the stock was trading about $.70 off its 52 week high at $17.29.