A major downfall for BBRY is its failing demand in the corporate industry. Enterprises are becoming more lax on what devices their employees use, and so workers are choosing the more popular iPhone and Android phones which have many applications to offer to those in the workforce. To counter the competition of these other smart phone brands, earlier this week the company released its Secure Work Space project (an addition to the BlackBerry Enterprise Server) which allows clients to manage files and corporate information on their mobile devices. Though some believe that this move could potentially set BBRY on top of the mobile device management (MDM) industry, other long-term analysts see BBRY’s MDM avenue as a non-lucrative opportunity.
BBRY is currently down about $4.01 for the day and under YTD by about 10.3%. Back in the company’s hay-day in mid 2007, BBRY was trading at an all-time high of $230.50 until a lethal $138.66 nose-dive occurred soon after from which BBRY never fully recovered.