Game developer and distributor, Electronics Arts Inc. (NASDAQ: EA) saw its stock rise by 14.5% on May 8 in anticipation for earnings reports. The company is forecasting higher earnings than most analysts after boasting its lower operating costs and more focused investments for 2014. EA saw digital revenue increase by 45% compared to the previous year. The new mobile market brought in a total of $618 million and is expected to grow along with higher sales of smartphones and tablets. EA also announced a licensing deal with The Walt Disney Company to develop and publish games for the new Star Wars series. The multi-year deal encompasses various platforms and is expected to revive EA’s profitable partnership division.
