According to the firm’s latest 10q, 60% of LULU’s net revenue was derived from the sales of our products in the United States, 35% of net revenue was derived from sales of products in Canada, and 5% of net revenue was derived from sales of our products outside of North America. The firm believes that the vertical retail strategy allows them to interact more directly with and gain insights from customers while providing great control of the brand. Quality control is a serious topic according to the firm.
The April options with 31 DTE (days til expiration) are pricing in a 10% range either way; at a 68% confidence level.
