E-Trade Financial Corp. (ETFC) is a financial services company that provides brokerage and related products and services primarily to individual retail investors and provides investor-focused banking products primarily sweet deposits to retail investors. The stock is currently trading around $29.68 at the upper end of its 52 week range of $18.20-$31.48. The stock has been out performing the market this year rallying 22.33% year to date. ETFC is scheduled to report earnings after the closing bell today, and the stock is down $0.52 or 1.71% on the session ahead of the close.

Over the past 12 quarters ETFC has rallied on earnings day 6 times with an average move of 4.40%. The stock appears bullish on a chart going into the release having traded above or in the Ichimoku Cloud since March on the daily bars. Over the past 12 quarters ETFC has rallied from earnings to the nearest options expiration 8 times with an average move of 5.19%. The stock looks as if it could reverse today’s trend and rip to the upside following the recent bullish trend. Investors have heard news of recent increase in assets under management exceeding $50 billion. With bullish technical analysis and great earnings performance in the past it is hard to justify anything, but a long position on ETFC.

The options market is currently implying a move of around $1.18 or 4.0% in ETFC by this Friday’s close giving us targets of $28.5 and $30.86.

Trade: Buy this week’s 30-31.5 Vertical Call spread for $0.32
Risk: $32 per lot
Reward: $118 per lot
Break Even: $30.32

Starbucks Corporation (SBUX) is the premier roaster, marketer and retailer of specialty coffee in the world operating in 65 countries purchasing and roasting high-quality coffee, handcrafted coffee, tea and other beverages. The stock is currently trading around $56.65 at the upper end of its 52 week range of $35.38-$57.00. The stock has been out performing the market this year rallying 38.15% year to date. SBUX is scheduled to report earnings after the closing bell today, and the stock is down $0.5 or 0.08% on the session ahead of the close.

Over the past 12 quarters SBUX has rallied on earnings day 9 times with an average move of 4.52%. The stock appears extremely bullish on a chart going into the release having traded above the Ichimoku Cloud since March on the daily bars. Over the past 12 quarters SBUX has rallied from earnings to the nearest options expiration 9 times with an average move of 4.44%. The stock looks as if it could rip to the upside following the recent bullish trend. Investors are expecting to see positive responses from customers due to the Starbucks’ Mobile Order & Pay where a customer can order before arriving at a Starbucks store. With an extremely bullish technical analysis and spectacular earnings performance in the past it is hard to justify anything, but a long position on SBUX.

The options market is currently implying a move of around $2.5 or 4.4% in SBUX by this Friday’s close giving us targets of $54.15 and $59.15.

Trade: Buy this week’s 58.5-59.5 Vertical Call spread for $0.21
Risk: $21 per lot
Reward: $79 per lot
Break Even: $58.71

Celgene Corporation (CELG) is with its subsidiaries, is an integrated bio-pharmaceutical company engaged primarily in the discovery, development and commercialization of therapies for the treatment of cancer and inflammatory diseases. The stock is currently trading around $139.13 at the upper end of its 52 week range of $83.16-$140.72. The stock has been out performing the market this year rallying 24.37% year to date. CELG is scheduled to report earnings after the closing bell today, and the stock is up $0.87 or 0.63% on the session ahead of the close.

Over the past 12 quarters CELG has rallied on earnings day 7 times with an average move of 3.43%. The stock appears bullish on a chart going into the release having ripped through the bottom to the top of the Ichimoku Cloud over the past month on the daily bars. Over the past 12 quarters CELG has rallied from earnings to the nearest options expiration 7 times with an average move of 3.57%. The stock looks as if it could continue rising following the recent bullish trend. Investors are expecting to see strong revenue due to the company’s release of a new drug called Revlimid. With a bullish technical analysis and great earnings performance in the past it is hard to justify anything, but a long position on CELG.

The options market is currently implying a move of around $1.72 or 1.2% in CELG by this Friday’s close giving us targets of $137.41 and $140.85.

Trade: Buy this week’s 140-141 Vertical Call spread for $0.28
Risk: $28 per lot
Reward: $72 per lot
Break Even: $140.28

American Express Co. (AXP) is a global service company with principal products and services being charge and credit payment card products, travel-related services offered to consumers and businesses around the world. The stock is currently trading around $78.79 at the lower end of its 52 week range of $75.75-$94.89. The stock has been under performing the market this year falling 15.33% year to date. AXP is scheduled to report earnings after the closing bell today, and the stock is down $0.15 or 0.20% on the session ahead of the close.

Over the past 12 quarters AXP has rallied on earnings day 4 times with an average move of 2.76%. The stock appears bearish on a chart going into the release having traded below or in the Ichimoku Cloud since March on the daily bars. Over the past 12 quarters AXP has rallied from earnings to the nearest options expiration 4 times with an average move of 3.48%. The stock looks as if it could continue falling following the recent bearish trend. Investors are expecting to see the company suffer from a rise in expenses, loan loss provisions, and foreign currency fluctuation. After an intensive technical analysis and poor earnings performance in the past it is hard to justify anything, but a short position on AXP.

The options market is currently implying a move of around $2.13 or 2.7% in AXP by this Friday’s close giving us targets of $76.66 and $80.92.

Trade: Buy this week’s 77.5-76 Put Vertical spread for $0.31
Risk: $31 per lot
Reward: $119 per lot
Break Even: $77.19

SanDisk Corp. (SNDK) provides flash storage solutions, designs, develops and manufactures data storage solutions in a variety of forms using flash memory, controller, firmware and software technologies. The stock is currently trading around $54.27 at the lower end of its 52 week range of $53.18-$106.64. The stock has been under performing the market this year dropping an appalling 44.65% year to date. SNDK is scheduled to report earnings after the closing bell today, and the stock is down $1.31 or 2.36% on the session ahead of the close.

Over the past 12 quarters SNDK has rallied on earnings day 7 times with an average move of 5.39%. The stock appears bearish on a chart going into the release having traded below and in the Ichimoku Cloud since for a few months since March on the daily bars. Over the past 12 quarters SNDK has rallied from earnings to the nearest options expiration 6 times with an average move of 6.16%. The stock price has not ripped to the upside for the past 4 quarters. Investors are expecting to see how the company performs having seen decline in PC shipment worldwide by 9.5%. With negative growth, bearish technical analysis, and poor earnings performance in the past 4 quarters it is hard to justify anything, but a short position in SNDK.

The options market is currently implying a move of around $4.44 or 8.2% in SNDK by this Friday’s close giving us targets of $49.83 and $58.71.

Possible Trade: Buy this week’s 51-49 Put Vertical Spread for $0.43
Risk: $43 per lot
Reward: $157 per lot
Break Even: $50.57

Texas Instruments Inc. (TXN) designs, makes and sells semiconductors to electronic designers and manufacturers across the world through two segments: Analog and Embedded Processing. The stock is currently trading around $49.22 at the middle of its 52 week range of $41.47-$59.99. The stock has been under performing the market this year dropping 7.93% year to date. TXN is scheduled to report earnings after the closing bell today, and the stock is down $1.01 or 2.05% on the session ahead of the close.

Over the past 12 quarters TXN has rallied on earnings day 7 times with an average move of 2.83%. The stock appears bearish on a chart going into the release having traded below the Ichimoku Cloud for the last few months since late April on the daily bars. Over the past 12 quarters TXN has rallied from earnings to the nearest options expiration 5 times with an average move of 3.69%. The stock looks as if it could drop to the downside further in today’s session following the recent bearish trend. Investors are expecting to see how the company performs after delivering poor earnings numbers last quarter taking a huge hit from strong currency headwinds. Considering a strong USD, weak technical data, and poor earnings performance in the past it is hard to justify anything, but a short position on TXN

The options market is currently implying a move of around $2.01 or 4.1% in TXN by this Friday’s close giving us targets of $47.21 and $51.23.

Trade: Buy this week’s 48-46.5 Put Vertical spread for $0.33
Risk: $33 per lot
Reward: $117
Break-Even: $47.67

Apple Inc. (AAPL) designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players and a variety of related software services, network solutions and applications. The stock is currently trading around $131.53 at the upper end of its 52 week range of $93.28-$134.54. The stock has been out performing the market this year rallying 18.78% year to date. AAPL is scheduled to report earnings after the closing bell today, and the stock is down $0.54 or 0.41% on the session ahead of the close.

Over the past 12 quarters AAPL has rallied on earnings day 7 times with an average move of 3.98%. The stock appears bullish on a chart going into the release having traded below and ripped through the top of the Ichimoku Cloud since mid-July on the daily bars. Over the past 12 quarters AAPL has rallied from earnings to the nearest options expiration 6 times with an average move of 4.78%. The stock looks as if it could rip to the upside in today’s session following the recent bullish trend. Investors are expecting to see how the company performs after the public expects a low sales number on the watches. Other investors have looked to the East for positive sales number as the company continues to dominate China in iPhone sales.

The options market is currently implying a move of around $6.26 or 4.8% in AAPL by this Friday’s close giving us targets of $125.27 and $137.79.

Microsoft Corporation (MSFT) is engaged in developing, licensing and supporting a range of software products and services while designing and selling hardware through its five segments. The stock is currently trading around $46.84 closer to the upper end of its 52 week range of $40.12-$50.04. The stock has been under performing the market rising 0.73% year to date. MSFT is scheduled to report earnings after the bell today, and the stock is down $0.05 or 0.10% on the session ahead of the close.

Over the past 12 quarters MSFT has rallied on earnings day 8 times with an average move of 4.56%. The stock appears bullish on a chart going into the release having traded in the Ichimoku Cloud and broken through the top for the past months since mid-June on the daily bars. Over the past 12 quarters MSFT has rallied from earnings to the nearest options expiration 7 times with an average move of 5.01%. The stock looks as if it could rip to the upside in today’s session following the past months trend. Investors have seen favorable earnings revisions which is usually a foreshadow of favorable earnings estimates. Microsoft Corporation also had news about plans for a restructure. The recent purchase of Nokia’s smartphone arm and cut of 18,000 jobs by the new CEO Sataya Nadella may lead to greater profit margins for the company.

The options market is currently implying a move of around $2.45 or 5.2% in MSFT by this Friday’s close giving us targets of $44.39 and $49.29.

Yahoo! Inc. (YHOO) is a technology company engaged in providing Internet search, communication and digital content with products including Search, Communications, Digital Content, Flickr and Tumblr. The stock is currently trading around $39.56 around the middle of its 52 week range of $33.16-$52.62. The stock has been under performing the market this year falling 21.64% year to date. YHOO is scheduled to report earnings after the close today, and the stock is up $0.01 or 0.04% on the session ahead of the close.

Over the past 12 quarters YHOO has rallied on earnings day 5 times with an average move of 4.83%. The stock appears bearish on a chart going into the release having traded below or in the Ichimoku Cloud for the past few months since March on the daily bars. Over the past 12 quarters YHOO has rallied from earnings to the nearest options expiration 5 times with an average move of 5.28%. The stock looks as if it could drop like a rock in today’s session following the 4 month trend. Investors are expecting to see how the company performs having seen falling revenue recently. The main portion of earnings investors are expected to be focused upon is the spinoff company Alibaba and their growth. Other key parts of earnings is growth at Yahoo’s core.

The options market is currently implying a move of around $1.84 or 4.6% in YHOO by this Friday’s close giving us targets of $37.72 and $41.40.

Harley-Davidson (HOG) is the parent company for groups of companies doing business as Harley-Davidson Motor Company and Harley-Davidson Financial Services operating in two segments: the Motorcycles & Related Products. The stock is currently trading around $55.04 at the lower end of its 52 week range of $53.04-$70.41. The stock has been under performing the market this year falling 16.51% year to date. HOG is scheduled to report earnings before the opening bell tomorrow, and the stock is up $0.06 or 0.10% today on the session ahead of the close.

Over the past 12 quarters HOG has rallied on earnings day 4 times with an average move of 3.87%. The stock appears bearish on a chart going into the release having traded below or in the Ichimoku Cloud for the past few months since March on the daily bars. Over the past 12 quarters HOG has rallied from earnings to the nearest options expiration 8 times with an average move of 6.00%. The stock looks as if it could rip to the upside in today’s session following the recent change in trend. Investors are expecting to see how the company performs after already releasing to the public a lower shipment order of 88,000 motorcycles as compared to last years 92,000 order. The company anticipates operating income of the Financial Services segment to decline due to higher credit losses and contracting net interest.

The options market is currently implying a move of around $4.00 or 7.2% in HOG by this Friday’s close giving us targets of $51.04 and $59.04.