The Facebook Announcement 1.10.2013

Yes, that’s all they put out for us to drool over of what it could possibly be. You can really stretch your imagination with this one, as there are just a couple rumors out so far as to what it could be. The most popular rumor is that we will be seeing some type of phone. Personally, I don’t see this happening for one second. First off, if they can barely make an app that works for the droid marketplace… how are they going to build an entire phone?! Come on, think is that REALLY logical for Facebook to go into that market?! Competing against Apple, Samsung, Nokia, HTC etc…. its not going to happen. Also, would you even buy the phone? This means dumping your iPhone… I really doubt it.

So, what do I think they are stirring up over at Facebook? Easy, let me call up Mark and ill get back to you in a timely manner….

But in all seriousness, that’s a really tough question to answer, but let’s look at this from what would make the most sense for Facebook right now. As you know, I think you can scratch the phone off the list of possibilities. What I am looking at that would make sense for them, is an update to the site itself that would allow it to be more user friendly. From my own user experience it seems to be getting very clustered with all the pages, apps, groups, favorites and notifications. If they cleaned this mess up, and allowed it to be more customizable to a users wants/needs it would make it easier to navigate around. Especially with the older generation (35-60yrs old) joining, they have no idea what a lot of the features even do, or care for that matter.

Now that we’ve covered the announcement itself, lets move on to how the stock will react when the announcement is made….

With so much anticipation for this date, and such high expectations already placed on Facebook…. It seems like it’s going to be tough to please the crowd. A phone is not going to impress investors, making them want to jump on the bandwagon. At this point I don’t see anything that will impress us to really make us want to go crazy over Facebook for.

Technically, on the hourly chart, the MACD is showing obvious negative divergence with an RSI reading of 78.54. Sure, RSI readings can stay overbought for quite sometime in a bull market…but I wouldn’t count this as a bullish move for Facebook just yet. When putting together my expectations for the announcement and the bearish technicals, I am looking for a selloff at the announcement on January 15th. I am looking for a re-test of the 28.65-27.30 region in the short-run.

Author: Peter Nitso

pnitso@yahoo.com

Twitter: @PeterNitso