Unsusual Activity in HSH

A trader bought about 5,000 contracts of Hillshire Brands $HSH Feb 37 Calls for about $0.75 (62 times the usual volume) with stock at $34.70. Further, the stock stocks are up about 1.1% although overall stocks are down for the day in the US. The Hillshire Brands Company announced it will broadcast its review of second quarter and first half of fiscal year 2014 via the internet, live on Thursday, January 30, 2014 at 9:30 am CST.  This announcement may have played a role in the trader’s decision to purchase the large amount of options, perhaps upon positive knowledge regarding the upcoming earnings report. With order flow this strong we believe there is a very high level of probability the stock continues to rally through February expiration.

Trade: Buying the HSH Feb 37 Calls for $0.80
Risk: $80 per 1 lot
Reward: Unlimited