According to URBNs report, direct-to-consumer net sales as a percentage of consolidated net sales for all brands combined increased by 2.4% to approximately 21.8% of consolidated net sales for the nine months ended October 31, 2012. This number shows an increase from 19.4% for the comparable period in fiscal 2012. The holiday season is expected to be one of the major contributors to the better than expected 4th quarter sales, said URBN CEO Richard Hayne. The report also pointed to strong black Friday sales as a contributor.
Plans to expand the brand were also detailed in URBNs regulatory report. URBN’s line of retail stores consists of Urban Outfitters, Anthropology, Free People, Terrain, and BHLDN. The report stated that URBN plans to open approximately 49 new stores during the fiscal 2013, including 18 Urban Outfitters stores, 14 Anthropology stores, 15 Free People stores, 1 Terrain store, and 1 BHLDN store.
Author: Tyler Sciortino
Current Student at Roosevelt University, Majoring in Finance.
Contact for questions or inquiries at tsciortino@mail.roosevelt.edu