Vera Bradley Inc. (VRA) is a designer, producer, marketer, and retailer of functional accessories for women. The stock is currently trading around $13.87 at the middle of its 52 week range of $13.15-$27.17. The stock has been underperforming the market this year falling by 31.84% year to date. VRA is scheduled to report earnings before the bell tomorrow morning, and the stock is higher on the session by around $0.64 or 4.83% ahead of the close.
Over the past 12 quarters VRA has rallied on earnings day 3 times with an average move of 7.65%. VRA appears bearish on a chart going into the release having traded under the Ichimoku Cloud for a few months. Over the past 12 quarters VRA has rallied from earnings to the nearest options expiration 5 times with an average move of 6.46%. The stock looks as if it could continue its trend of trading lower especially in today’s session. The Ichimoku Cloud has grown to a large size indicating a strong bearish trend that will be hard to reverse. Investors are mainly looking to see the strong currency head wings will affect sales and in turn affect Earnings per Share. Vera Bradley Inc. is expected to report a decline in earnings that has been the common trend with the company.
The options market is currently implying a move of around $1.35 or 9.70% in VRA by this Friday’s close giving us targets of $12.51 and $15.20.